barsagMO SMS: a message from a phone to a network or application. MT SMS: a message from a network or application to a phone. That’s it. Those two letters describe the direction of an SMS, not the rate plan, subscription, or way money is charged. Updated August 13, 2026. Parameter MO SMS MT SMS Direction … Read more
About six months ago I wrote a few general words about traffic from mobile devices. I experimented and can now write more. Terminology As I wrote in the previous post, Western blogs, forums, and affiliate networks most often call traffic from mobile devices “WAP traffic.” Offers optimized for mobile devices are called “WAP offers.” Do … Read more
What does a publisher’s work consist of? There are traffic sources and there are offers. Then testing begins: ads, keywords, and targets. To understand which click brought a lead, you first need to know which traffic parameters to track and, second, have a tracking solution. I will write something about tracking solutions later. What Can … Read more
CTR, click-through rate, is the ratio of clicks to impressions. CTR (%) = clicks / impressions * 100%. For example, if your ad was shown 1,000 times and received 3 clicks, CTR = 3 / 1,000 * 100% = 0.3%. CTR applies both to ads and to landing pages. When Does CTR Matter by Itself? … Read more
Updated August 13, 2026. In a chat we were discussing “who could spill what secret.” I’ll spill a few super-angles. Bad news: there is no single secret angle. ROI is moved by dozens of boring little things. Good news: you can count and tweak them. What ROI Means Specifically in Affiliate Marketing ROI shows how … Read more
Hi everyone! Today is an interview with Dmitry Ivanov, head of the Tapgerine.com affiliate network. Follow them on Twitter and Facebook. They work mainly with installs, but also add other mobile offers. There are several perks; I will not explain them in detail because Dima will tell you himself. I will add only that I … Read more
I wrote several posts about working with Facebook, now Meta Ads, and realized that I mostly write about the difficulties. I should also explain why it is worth working with Facebook: You can start advertising in a few hours, including ad approval time. Registration is simple, payment is by credit card or PayPal. What else … Read more
Archive: this article was published in 2011; networks, prices, and interfaces may have changed. The basic format is explained in What Is PPV Traffic?. When choosing an offer and then deciding whether to send traffic directly or use a landing page (in Russian), follow several rules: PPV demographics. In principle, you can make almost any … Read more
A CPI rejection is when an advertiser refuses to count your installs as payable. Why? Read on. This post is by Alexey Pisarevsky, CEO of the Mobio agency and the MobioNetwork affiliate network. The quality of CPI traffic and refused payouts are more relevant than ever. Advertisers are in complete eclectic disarray when it comes … Read more
What is a target page, also known as a landing page or simply a landing, and how is it different from an ordinary website? It is very simple: An ordinary website, even one with very good exits to target pages: https://www.tcsbank.ru A target page: https://www.tcsbank.ru/credit/form/ The main goal of a landing page is to get … Read more