What does a publisher’s work consist of? There are traffic sources and there are offers. Then testing begins: ads, keywords, and targets. To understand which click brought a lead, you first need to know which traffic parameters to track and, second, have a tracking solution. I will write something about tracking solutions later. What Can … Read more
CTR, click-through rate, is the ratio of clicks to impressions. CTR (%) = clicks / impressions * 100%. For example, if your ad was shown 1,000 times and received 3 clicks, CTR = 3 / 1,000 * 100% = 0.3%. CTR applies both to ads and to landing pages. When Does CTR Matter by Itself? … Read more
Updated August 13, 2026. In a chat we were discussing “who could spill what secret.” I’ll spill a few super-angles. Bad news: there is no single secret angle. ROI is moved by dozens of boring little things. Good news: you can count and tweak them. What ROI Means Specifically in Affiliate Marketing ROI shows how … Read more
So what is a tracking solution, and why do you need one? In essence, it is a server-side script that passes traffic through itself. You give the tracker’s link to the traffic-buying platform, and all traffic goes through it. The tracker can then do GEO redirects, cloaking, and split redirects to different offers. And of … Read more
Traffic loss between a tracker and an affiliate network, between a source and a tracker, or farther down a redirect chain is unpleasant. Even a 1% loss can be expensive. Sometimes finding the cause is hard because the ping-pong starts. Tracker vendors say everything is okay—and often that is true. With self-hosted trackers, you have … Read more
Hi, experienced media buyers! Hi to the inexperienced ones too! Can you guess which screenshots show a useless A/A test and which show an honest A/B test? Where the winner is obvious, and where you need to keep sending traffic? The answer is at the end of the post. tldr; A/B tests are often run … Read more