I wrote several posts about working with Facebook, now Meta Ads, and realized that I mostly write about the difficulties.
I should also explain why it is worth working with Facebook:
- You can start advertising in a few hours, including ad approval time. Registration is simple, payment is by credit card or PayPal. What else do you need for a good life?
- You can get a very, very, very large amount of traffic. Hundreds of millions of users sit on their asses in their accounts. In the US, and elsewhere depending on the country, you can get enormous volumes within minutes.
- You can get very, very, very cheap traffic. If you manage to squeeze CTR to around 1%, clicks can cost one cent or less in practically any country and demographic target.
- There are no Quality Score roadblocks; everything depends on CTR, meaning your ability to write ads and choose targeting correctly. QS, or Quality Score, is a Google Ads metric that affects cost per click and combines several factors, such as how relevant the ad is to the content.
- Finally, there are enormous targeting options, especially demographics and interests. If you know the age and gender of the audience that brings leads, half the job is done.
This is a series. Here are the other posts about Facebook advertising:
- How to Work with Facebook, Part 0: Why Work with Facebook? (this post)
- Facebook Traffic Arbitrage, Part 1: How to Start and What to Expect (in Russian)
- How to Work with Facebook, Part 2: Basic Terms (in Russian)
- How to Work with Facebook, Part 3: CTR, Bidding, and Reducing CPC (in Russian)
- How to Work with Facebook, Part 4: Narrow Targeting and High CTR (in Russian)
- How to Work with Facebook, Part 5: Facebook Limits (in Russian)