barsagSo what is a tracking solution, and why do you need one? In essence, it is a server-side script that passes traffic through itself. You give the tracker’s link to the traffic-buying platform, and all traffic goes through it. The tracker can then do GEO redirects, cloaking, and split redirects to different offers. And of … Read more
Updated August 14, 2026. A trigger email is an automated email or email sequence sent after a specific event or when a defined condition is met. For example, someone registers, abandons a cart, or has not visited the site for a long time. Unlike a bulk campaign, it is not sent to the entire list … Read more
PPV means Pay Per View: traffic where you pay for impressions of a target page. In this post, I will write about a subject that is not new but is still hot: PPV traffic. In 2026, the toolbars and adware that carried this traffic back then are dead. The mechanics are not: you still buy … Read more
Updated in 2026, fifteen years later. Bonus hunting means hunting for bonuses. In the traffic-arbitrage slang of the early 2010s, we used the term for almost free PPC traffic obtained through ad-platform coupons. Over fifteen years, the search meaning of the term was hijacked. Today, a search for “bonus hunting” returns mainly betting, casinos, and … Read more
UPD August 7, 2026. I left the original text below as it was: it is a snapshot of the 2014 CPI market and my reaction to a particular post and podcast. But the meaning of the term has spread out over twelve years, so first I will briefly pin down what people usually mean by … Read more
What App Installs Mean in Mobile Advertising and Affiliate Marketing: Install Types and CPI App installs are application installations, usually from official or unofficial app stores, also called marketplaces or app marketplaces. The most common are Google Play and the Apple App Store. There were or still are Amazon Appstore, Windows Phone Store, and BlackBerry … Read more
An offer in CPA and affiliate marketing is an advertiser’s campaign with a target action, payout, and traffic rules. A landing page is part of an offer, but it is not an offer by itself. Here, “offer” means a CPA campaign. A marketing offer for a customer and a job offer are different things. Updated … Read more
People on the forum were discussing approaches to traffic arbitrage, and a post by Finch about where he would start with $5,000 came up. I decided to write down my take on it. Traffic arbitrage has always been an interesting way to start making money outside your day job. I always put the minimum starting … Read more
Traffic loss between a tracker and an affiliate network, between a source and a tracker, or farther down a redirect chain is unpleasant. Even a 1% loss can be expensive. Sometimes finding the cause is hard because the ping-pong starts. Tracker vendors say everything is okay—and often that is true. With self-hosted trackers, you have … Read more
Everything is cyclical (in Russian), as usual. For several months now I have been watching a big new cycle begin in affiliate marketing. 1. A long, long time ago Many, many years ago, when I was just starting (in Russian), traffic arbitrage combined several things: the solo model worked the ability to invent an approach … Read more