About six months ago I wrote a few general words about traffic from mobile devices. I experimented and can now write more. Terminology As I wrote in the previous post, Western blogs, forums, and affiliate networks most often call traffic from mobile devices “WAP traffic.” Offers optimized for mobile devices are called “WAP offers.” Do … Read more
I wrote several posts about working with Facebook, now Meta Ads, and realized that I mostly write about the difficulties. I should also explain why it is worth working with Facebook: You can start advertising in a few hours, including ad approval time. Registration is simple, payment is by credit card or PayPal. What else … Read more
Hi everyone! Today is an interview with Dmitry Ivanov, head of the Tapgerine.com affiliate network. Follow them on Twitter and Facebook. They work mainly with installs, but also add other mobile offers. There are several perks; I will not explain them in detail because Dima will tell you himself. I will add only that I … Read more
Archive: this article was published in 2011; networks, prices, and interfaces may have changed. The basic format is explained in What Is PPV Traffic?. When choosing an offer and then deciding whether to send traffic directly or use a landing page (in Russian), follow several rules: PPV demographics. In principle, you can make almost any … Read more
A CPI rejection is when an advertiser refuses to count your installs as payable. Why? Read on. This post is by Alexey Pisarevsky, CEO of the Mobio agency and the MobioNetwork affiliate network. The quality of CPI traffic and refused payouts are more relevant than ever. Advertisers are in complete eclectic disarray when it comes … Read more
PPV means Pay Per View: traffic where you pay for impressions of a target page. In this post, I will write about a subject that is not new but is still hot: PPV traffic. In 2026, the toolbars and adware that carried this traffic back then are dead. The mechanics are not: you still buy … Read more
Updated in 2026, fifteen years later. Bonus hunting means hunting for bonuses. In the traffic-arbitrage slang of the early 2010s, we used the term for almost free PPC traffic obtained through ad-platform coupons. Over fifteen years, the search meaning of the term was hijacked. Today, a search for “bonus hunting” returns mainly betting, casinos, and … Read more
UPD August 7, 2026. I left the original text below as it was: it is a snapshot of the 2014 CPI market and my reaction to a particular post and podcast. But the meaning of the term has spread out over twelve years, so first I will briefly pin down what people usually mean by … Read more
What App Installs Mean in Mobile Advertising and Affiliate Marketing: Install Types and CPI App installs are application installations, usually from official or unofficial app stores, also called marketplaces or app marketplaces. The most common are Google Play and the Apple App Store. There were or still are Amazon Appstore, Windows Phone Store, and BlackBerry … Read more
An offer in CPA and affiliate marketing is an advertiser’s campaign with a target action, payout, and traffic rules. A landing page is part of an offer, but it is not an offer by itself. Updated August 11, 2026. An offer answers four questions: who to bring, what they need to do, how much you … Read more