barsagRecently I saw an ad for a Facebook comment-boosting solution in several channels. After the ad came a discussion: whether comments work, which verticals they work for, and all that. This is kind of like cap stuffing—the subject has been tested every which way and is easy to understand. But if people still have questions, … Read more
It is summer here, and I have analysis paralysis. I want to write about AI and I do have things to say, but I cannot start—there is too much I want to unpack right here, right now. I have two drafts about AI, agents, media buying, and creatives, but I do not want to post … Read more
I had been suffering from phantom pains over my shut-down blog for a long time. A thought buried deep in my mind that would not leave me alone, though something kept getting in the way. One of the things that stopped me—and lately the only thing—was that I had lost the backups. Buried them somewhere … Read more
Hi, experienced media buyers! Hi to the inexperienced ones too! Can you guess which screenshots show a useless A/A test and which show an honest A/B test? Where the winner is obvious, and where you need to keep sending traffic? The answer is at the end of the post. tldr; A/B tests are often run … Read more