Updated August 14, 2026. A trigger email is an automated email or email sequence sent after a specific event or when a defined condition is met. For example, someone registers, abandons a cart, or has not visited the site for a long time. Unlike a bulk campaign, it is not sent to the entire list … Read more
What is a target page, also known as a landing page or simply a landing, and how is it different from an ordinary website? It is very simple: An ordinary website, even one with very good exits to target pages: https://www.tcsbank.ru A target page: https://www.tcsbank.ru/credit/form/ The main goal of a landing page is to get … Read more
What App Installs Mean in Mobile Advertising and Affiliate Marketing: Install Types and CPI App installs are application installations, usually from official or unofficial app stores, also called marketplaces or app marketplaces. The most common are Google Play and the Apple App Store. There were or still are Amazon Appstore, Windows Phone Store, and BlackBerry … Read more
UPD August 7, 2026. I left the original text below as it was: it is a snapshot of the 2014 CPI market and my reaction to a particular post and podcast. But the meaning of the term has spread out over twelve years, so first I will briefly pin down what people usually mean by … Read more
Hi everyone! Today is an interview with Dmitry Ivanov, head of the Tapgerine.com affiliate network. Follow them on Twitter and Facebook. They work mainly with installs, but also add other mobile offers. There are several perks; I will not explain them in detail because Dima will tell you himself. I will add only that I … Read more
CTR, click-through rate, is the ratio of clicks to impressions. CTR (%) = clicks / impressions * 100%. For example, if your ad was shown 1,000 times and received 3 clicks, CTR = 3 / 1,000 * 100% = 0.3%. CTR applies both to ads and to landing pages. When Does CTR Matter by Itself? … Read more
About six months ago I wrote a few general words about traffic from mobile devices. I experimented and can now write more. Terminology As I wrote in the previous post, Western blogs, forums, and affiliate networks most often call traffic from mobile devices “WAP traffic.” Offers optimized for mobile devices are called “WAP offers.” Do … Read more
Updated in 2026, fifteen years later. Bonus hunting means hunting for bonuses. In the traffic-arbitrage slang of the early 2010s, we used the term for almost free PPC traffic obtained through ad-platform coupons. Over fifteen years, the search meaning of the term was hijacked. Today, a search for “bonus hunting” returns mainly betting, casinos, and … Read more
So what is a tracking solution, and why do you need one? In essence, it is a server-side script that passes traffic through itself. You give the tracker’s link to the traffic-buying platform, and all traffic goes through it. The tracker can then do GEO redirects, cloaking, and split redirects to different offers. And of … Read more
What does a publisher’s work consist of? There are traffic sources and there are offers. Then testing begins: ads, keywords, and targets. To understand which click brought a lead, you first need to know which traffic parameters to track and, second, have a tracking solution. I will write something about tracking solutions later. What Can … Read more